If you want to have your own lash business, buying and reselling the most hot-selling products is an excellent way to start. Obtaining 3d mink lashes is a good option. Also, 25mm mink lashes and Fluffy mink lashes are the most welcomed ones. You can sell them quickly and get your money back right away.
You can start your lash business with our suggested variations under different levels of budgets. But before you start, you should be aware of various factors affecting the business costs. These include the product cost, the shipping cost, and the marketing cost.
While product, shipping, and marketing costs are primary considerations in business budgets, it is essential to know each separately. It will help you get started. Afterward, you can combine these three to have a successful business. We are going to discuss it with you one by one.
If you want to know more details, You can refer tothis post(0)
1: Product cost
The first consideration is the product cost. Without the product, you will have nothing to sell. However, every available product variation has its specific price. As we can see, one pair of lashes is priced higher than 100 pairs.
Factors Affecting Product Cost
The price of lashes may be affected by different factors. Factors may include the style, material used, and how it was made.
For example, Our FY Series mink lashes are produced by Full Handmade. It has a limited production capacity, So this usually has a higher cost than other lashes.
As for the style, the price may vary according to color, length, and thickness. In general, the thicker, longer, or more colorful an eyelash is, the more expensive it will be. This is reasonable as the more lengthy, more colorful, or thicker an item is, the more materials are used.
Moreover, the following is another general marketing rule to keep in mind. The more you buy lashes in bulk, the more you can save for a cost. But, of course, that can be the marketing strategy of your supplier too.
Meanwhile, if you have your lashes factory, the startup cost is generally higher. This is because you must have funds for your machines. You would also consider hiring more employers for smooth manufacturing. Thus, obtaining products from a supplier and reselling items afterward is a more practical approach.
Possible product Costs in Bulk
On average, the price of one pair of Mink eyelashes ranges from $0.9 to $1.76. Here are the examples:
- 28 Mink Eyelash in pairs: $50
- 56 Mink Eyelash in pairs: $50 to $100
- 85 Mink Eyelash in pairs: $100 to $150
- 113 Mink Eyelash in pairs: $150 to $200
- 142 Mink Eyelash in pairs: $200 to $250
- 170 Mink Eyelash in pairs: $250 to $300
Eyelash Box and Packaging
While you can buy lashes in bulk, the packaging and your supplier are also things you should consider. Of course, every supplier designs their packages.
Using the existing eyelash box from the supplier is the easiest and most thing you can do.
Boxes may also come in different types. These are the possible prices for each kind of lash box.
- Acrylic eyelash boxes: $1.5 to $5
- Hardboard eyelash boxes: $1.5 to $5
- Cardboard eyelash boxes: $0.5 to $1.5
For the logo thing, If you just add your logo to the existing box, You Just need to pay extra print logo cost. However, you can talk to them about your packaging style. Again, negotiation is the key here.
If negotiation fails, it is your choice to make your packaging on your own. You may have someone to create a unique design. It can be a logo of your company to make it distinct. If you think that would make your business stand out, then you can spend a few more bucks for it. In the end, it will give you a significant return.
Still related to packaging, some suppliers may offer boxes as well. Boxes may add up to your cost, while others will add box cost to the unit price to make it like give as a bonus.
2: Shipping cost
Another part of business costs is the shipping cost. In general, the larger the unit you have, the more you can save. This is especially true that shipping agencies base their service cost on weight and volume.
You can also look for cheaper shipping service companies to gain additional savings. For example, FedEx charges shipping fees costing between 23-35$ for 50-100 pairs.
On the other hand, E-packet charges $7.9 per 0.5kg ( around 85 Pairs of lashes)
This is the cheapest post service between China to US Post. E-packet takes approximately 7-15 days to arrive.
However, being too fussy about shipping services usually ends up sacrificing the period of arrival. It means the cheaper you pay, the longer it takes for your items to get delivered.
The duration of shipping is also crucial to your business. For instance, we cannot deny the fact that buyers are much more attracted to faster delivery. However, while this is the case, you can pick a shipping service company having a well-balanced offer. A balanced offer means service with a fast to moderate delivery speed, at a reasonable price.
3: Marketing cost
In the traditional form of business, you must build a capital fund for advertisements. It was where you should prepare flyers and brochures and distribute those to your potential buyers. Companies choose to have advertisements published in newspapers and magazines.
Nowadays, there are already different approaches you can implement online. For example, some business owners could build their websites or sign up on various e-commerce platforms. Afterward, they advertise their website or their products on social media networks. Others are even utilizing the advanced features of social media in building their shops.
Cost to Marketing With Social Media
Some popular social media platforms to advertise your business include YouTube, Instagram, TikTok, and Facebook. These platforms are popular among people like you, owning lash businesses too.
99% of the Lashes business will use this platform
Plus, you can even have an online store with Facebook. They call it Facebook Marketplace.
The Facebook marketplace has an intuitive interface both for business owners and buyers. As a seller, all you must have is a Facebook account, pictures of eyelashes for sale, and an enticing product description. Buyers can then make an order or message you if they have queries.
You can market on those platforms for free at the start.
Middle Cost to Marketing with E-commerce Sites
Meanwhile, there are also different (3) e-commerce websites where you can sell your products. Some are free, and some are paid. For paid platforms, Shopify is the most popular. For free ones, you may try Etsy.
You can also go with eBay, Alibaba, and Amazon. Some of them only ask for a small commission from your sale but do not charge upfront fees.
Whatever you choose, the success of your marketing campaign still depends on the quality of what you do. Whether you choose a free or paid platform, you have different choices.
Unlimited Cost to Marketing with Own Website
You can also make your own website. All you must do is acquire a domain and a web host. There are different web hosting companies offering both website domain and web hosting services. Two of the most popular web hosting companies are Bluehost and Hostinger
You do not have to do website coding on your own. You can use freeCMS software like WordPress. With it, you can also find specific plugins you can integrate to build a professional business website. But if you know how to develop a website through coding, that is also an advantage.
WordPress plugins can also be free or paid. Therefore, if you do not want to spend too much on website building, you can combine various free plugins to accompany your needs.
Hiring a web designer and web developer can also be an option. It helps you further customize your website and make it more suitable for your branding. It helps your company obtain more uniqueness and build a higher reputation. However, you can do it after your company has already grown.
In the end, Advertising is an unlimited budget for your business, It depends on your ability how to run Google ads with your skills.
Social Media Marketing Advantage
In contrast to building your store through an e-commerce platform and having your website domain, social media provides various benefits. First, many people using such media can see your products. Second, it means you can reach more people than building a website.
Secondly, using social media platforms costs nothing other than your internet. Nevertheless, you may still be using the internet even if you do not do business. Therefore, social media use for business purposes ultimately reduces business expenditures or the capital needed.
You may wonder if everything will be worth it. However, everything should be an investment as well. Therefore, certain risks with some steps you make will still be present. Nevertheless, lashes businesses remain profitable.
According to the US Retail Owner Institute, TheGross Margin of Mink lashes within the US market falls around 48%. With this data, you can add your Profits.
That is where your journey with your eyelash business starts.
Conclusion
Having funds is highly important. When you want to start any kind of business, there should be capital. Cost may differ depending on your business marketing preference.
When computing possible expenditures, you have three primary considerations. Those are product cost, the shipping cost, and the marketing cost. Knowing how much budget you have may help you decide what aspect you can/need to adjust.
Resources：
How much does it cost to start selling eyelashes (Retrieved fromhttps://www.ohlalaltd.com/how-much-does-it-cost-to-start-selling-eyelashes/)
Gross Margin of Mink lashes within the US market (Retrieved fromhttps://retailowner.com/Benchmarks/Health-and-Personal-Care-Stores/Cosmetics-Beauty-Supplies-Perfume-Stores#288238-gross-margin)
What is CMS software ( Retrieved fromhttps://en.wikipedia.org/wiki/Content_management_system )
