The world of false eyelashes is open for anyone who loves beauty. If you want to use that love to connect with others and share amazing products, you should consider becoming a lash vendor.
Or, if you are not ready for that yet, join a business that can push you to new heights as you make your first steps into the industry.
No makeup look is complete without a good set of lashes. No matter the style, all artists use them. The lash business is one that caters to people of all unique kinds to make them look and feel the very best. There are lots of opportunities in this business, so it is one of the best ones you can join.
Before you can jump in, there are some basics you need to know to enter the lash biz. Hopefully, they are enough to persuade you that this is where you should want to be.
The lash business is at the top of the makeup industry.
Nowadays, the makeup industry is taking over. It is no longer only for Hollywood actresses or models in big cities—no, makeup is foreveryone.Remark: No need to make it to this style
Take one look on YouTube and you will find thousands of channels dedicated to learning more about makeup. On streaming services, there are shows dedicated to makeup artists showcasing their talent.
It is an art form that is open to everyone. Each day it gains popularity.
The common denominator among all these makeup outlets? False eyelashes.
In the United States alone, the sale of false eyelashes has increased over the years. According to Statista, U.S. sales of lashes hit 269 million dollars in 2018.
Not only that, but ABC ( Pls also the order numbers&the refer links on the end of the article) projected that the product market for false eyelashes will soar to 1.5 billion dollars in the next five years. Business is booming. The time to get in on it isnow.
Other beauty are not as sure as this. Trends come and go, and who knows if your newest hustle will stand the test of time. You do not want to be left behind, so going with lashes is a surefire way to always be at the top of the beauty industry.
If the sheer market opportunity is not enough to convince you, it is time to engage your creative side.
The lash business is great for creative innovation.
Have you ever gotten bored of the same old makeup routine? This is a common experience. The good thing is, false eyelashes can be the product you use to spice things up.
As a lash creator, vendor, or artist, you will get the chance to get creative. Since so many people need lashes for different reasons, they also need different lashes that will fit their occasion. Here are a few reasons why people might need different false eyelash options.
- Matte eyelashes for models with flash photoshoots
- Synthetic eyelashes for beginners
- Extravagant mink eyelashes for runway makeup
- Individual eyelash extensions for TV or movie enhancement
- Colored lashes for special occasion costumes
- And more!
The opportunities are endless for you in the lash business to talk to your clients about why they need lashes. This will allow you to innovate new kinds or connect with wholesale vendors who can supply a variety of products to you. You will be at the forefront of new looks. While artists scatter to many vendors for other makeup products, you will be able to sell to them all. If you want your own creative voice out there in the industry as a trusted source for lashes, this business is right for you.
The lash business is good for those with a competitive spirit.
Although the lash industry caters to everyone in makeup, there are still many different choices of lash vendors. Stores and individual artists choose carefully who they want to purchase their lashes from out of hundreds of options. If you want to be at the top of the list with vendors like OHLALA( Pls also the order numbers&the refer links on the end of the article), you will need to get competitive.
This business is great for people who like to do research on their competitors and work hard to push themselves to the top. The competition between vendors can be a challenge, but if you are up to the task, you will find yourself improving as a business owner every day.
The lash business will allow you to connect with others.
Like I mentioned before, there are many lash vendors out there. And, there are even more people out there doing business with these vendors. They can be your competition, but they can also be your collaborators.
Part of being in the beauty industry is talking to others about their new ideas. Inspiration can come from anywhere, but it is helpful when you have a network of like minded people to draw from.
You can use social media to share your lash business with others. They may be interested in buying from you or creating long-lasting partnerships. You can make a plethora of connections online via social media or your own lash website where you can share your own ideas and tips to inspire others.
The lash business is always growing.
Do you have specific data to show the lash business is growing?
Obviously, false eyelashes are at the top of the list of things sold by lash vendors, but that is not all.
Lashes are a great way to build a business that you can sustain long-term. The best part of this? The chance to expand. Soon after starting your own lash business, you can find that your market is more than meets the eye. In order for people to use your products, they need other things, like:
- Eyelash curlers
- Eyelash applicators
- Eyelash boxes
- Glue
- Etc.
Do not be afraid to interact with your customers and listen to their needs. Part of the fun of being in this industry is adapting to how it evolves. If someone says they wish they had a product, you can be the person to supply it to them. It is a rewarding experience to connect with who you sell to. And you will make sure their experience with your business is satisfiable. This business is for you if you like to meet people’s needs.
There are opportunities for you to learn.
Yes, the lash business can seem daunting at first—especially after we talked about the competition aspect and the high stakes of talking with your clients. But there is a bright side if the competition is not for you and you just want to get started slowly and learn as you go:
Instead of creating your own lash business, you can join someone else’s team! There are thousands of wholesale lash vendors out there that would love for you to join them.
Do some research to see which vendors you would be interested in working with. Maybe consider smaller businesses with less clients. That way, you can get more firsthand experience with the business owners and their customers. This is a great way to ease into the lash industry without having to learn everything all at once.
Then, once you are lash savvy enough, you can venture out on your own. Gather tips and tricks from your previous jobs to use whenever you make a name for yourself and your business.
Once your business is established, you can share it with others.
Maybe you found that small business to start with, and you spent some time there learning the ropes. Imagine yourself in some time from now.
You have your own lash business.
You have many clients who trust you for your lashes and other products.
Your business name is among others who are known for their great quality and service.
Now what?
Well, this is when the business really gets good. Now you can share your slice of the lash industry with others.
You have been doing this along the way while you:
- build a clientele base
- connect with others on social media for inspiration and collaboration
- work with businesses to build your skills.
But once you have established your own business and you feel experienced enough, you can turn around to start helping others who are up-and-coming with lashes.
This blog that you are reading right now is an example of how you can share your expertise. Not only is it gratifying to contribute to the industry that raised you up, but it can also drive business. The more you get your name out there online, the more clicks you will have to your site. The more clicks you have, the more customers you will have buying your products and creating partnerships with you.
Conclusion
Let your voice be known. Become the trusted source people go to when they have questions about lashes.
Building that trust is the key to success—it is what makes people come back to you.
It pushes your business to the top and is always at the front of the line when it comes to staying up to date and market-ready.
And ultimately, it is what makes the lash business a great place to work and thrive.
