Ngaba uyazi ukuba yintoni iManga Eyelashes?
Andazi ukuba uqaphele, kodwa iTikTok ngoku ithatha ulawulo lweendlela zobuhle zehlabathi.
Ukusuka kwiingcebiso eziluncedo zokhathalelo lwesikhumba ukuya kwiingcebiso ze-DIY lipstick, iTikTok's "BeautyTok" yasekuhlaleni yindawo apho unokufumana kwaye ucofe iingcebiso zokwenziwa ezinokuthi zisetyenziswe ngabasebenzisi phantse kulo naliphi na iqela lobudala.
Kutshanje, umkhwa obizwa ngokuba yi "manga eyelashes" utshayela kuluntu lweTikTok.
I-Manga eyelashes, njengoko igama libonisa, iphefumlelwe ngamehlo abalinganiswa besifazane kwi-anime yaseJapan.
Ngokungafaniyo nezinye izitayile ezinwebeka ngokulinganayo ngaphezulu kweeyelashes zendalo, i-manga eyelashes ichaze "iincopho" ze-eyelashes ezifana namehlo kanodoli amnandi, abenze ukuba babonakale bethandeka ngakumbi kwaye benamandla.
Kungenxa yoko le nto isiba sisimo esitsha sokuhombisa esifunwayo luluntu lobuhle kwiTikTok namhlanje.
Ngapha koko, le mivimbo ye-manga sele ifumana i-wave encinci yokuthandwa ukusukela kunyaka ophelileyo.
KwakungoMatshi kulo nyaka apho yalawulwa yividiyo ethunyelwe ngunobuhle weblogger ogama lingu @sacheu.
@sacheu yiblogi yobuhle yaseTshayina-yaseMelika ehlala eToronto kwaye ngoku inabalandeli abangama-230,000. Iividiyo zakhe zemihla ngemihla zigxile kwiingcebiso zokuthambisa kunye nophononongo lwemveliso yobuhle.
Yaqala xa waqaphela ukuba umkhwa ushushu ngelixa ekhangela iNcwadi eNcinci eBomvu eTshayina, ngoko ke wagqiba ekubeni enze uphononongo lwe-makeup kwi-manga eyelashes.
Nge-9 kaMatshi walo nyaka, wafaka isithuba seTikTok ngesihloko.
“Ndiza kuthumela isifundo kungekudala! ngevidiyo emfutshane "#mangalashes".
Khange ndilindele ukuba le vidiyo ibe yinto ehamba phambili ngexesha elifutshane.
Ukuza kuthi ga namhlanje, ividiyo ifikelele kwi-1.12 yezigidi ezithandwayo, kunye ne-6.07 yezigidi zevidiyo ezidlalwayo kunye nezimvo zabasebenzisi ezingaphezu kwe-2,000.
Enye yezona zimvo zithandwa kakhulu yayikukubuza malunga nokuthengwa kwee-eyelashes zomgunyathi, i-mascara ene-fluffy, kunye ne-qualitative mascara.
Emva kokuba ividiyo ka-@sacheu iqhume, uninzi lweeblogi zobuhle zaqala ukuzama ukulandela le ndlela yokwenza i-manga eyelash.
Umzekelo, i-blogger yobuhle egama lingu-@yexy, nangona ingenabalandeli abaninzi, iphumelele i-manga eyelash effect enhle ngokusebenzisa i-eyelashes yobuxoki kwaye ividiyo yakhe ine-252,000 yokuthandwa.
I-blogger yaseJapan, @rei_tay, ibonise iintlobo ezahlukeneyo ze-eyelashes zobuxoki azithengayo kwividiyo, kwaye ayizange nje ividiyo ifumane imibono yesigidi kodwa kwividiyo kunye necandelo lamagqabantshintshi, kwakukho abantu abaninzi ababecela amakhonkco ukuba bawathenge. nokubathenga egameni labo.
Ukuza kuthi ga namhlanje, i-hashtag ye-#mangalashes ifumene ngaphezulu kwe-24 yezigidi zeembono, kwaye nangona kuthatha izakhono zokuzilungisa ukuzoba ezi manga ze-eyelashes, akunakuphikiswa ukuba le nkangeleko iya iba ngumkhwa kwi-TikTok, kwaye iya isanda ukuba yinto yokuqhawuka. kulo nyaka.
Ukhangelo lukaGoogle lwemivimbo yemanga lukwabonise ukonyuka okuthe gqolo kukhangelo lwakutsha nje.
Ngokutsho kwedatha, igama eliphambili elithi "manga lashes" libone i-spike encinci kwisiqingatha sokuqala sonyaka, kwaye isalathisi sokukhangela siphinde sanyuka ngoJuni kwaye kulindeleke ukuba sinyuke ngokukhawuleza kwiinyanga ezizayo.
Ngokumalunga nokuthandwa kophando lwengingqi, iUnited States, Canada, kunye neAustralia zinelona nani liphezulu lophando.
Kukwakho nespike kukhangelo olunxulumene "nezandiso zemivimbo yemanga".
Ukujonga idatha yegama elingundoqo kwi-backend ye-Amazon US, sifumene ukuba umkhwa wokukhangela ibinzana eqongeni lihle kakhulu.
Idatha ibonisa ukuba umthamo wokukhangela "wemivimbo ye-manga" kwi-Amazon kwiinyanga zamva nje ukwinqanaba lokunyuka ngokuqhubekayo, enye yoLuhlu olunebinzana elifanelekileyo kwindawo ye-Amazon ukukhangela kwenyanga kwafikelela kwi-13,803, umyinge wamaxesha angama-460 ngosuku, ngo-. ukuhlalutya imfuno kunye nokhuphiswano lwala magama angundoqo wendlela. Kwafunyaniswa ukuba ipesenti epheleleyo yokuchofoza kwemveliso kule khonkco yayingu-29.3%, kwaye izinga lokuguqulwa elipheleleyo lokucofa lifikelele kwi-15.3%.
Ukubuyela kwiphepha lasekhaya le-Amazon, ukukhangela "i-manga lashes" iveze imveliso ye-eyelash yobuxoki kunye nebinzana eliphambili, eliqokelele ukuphononongwa kwabasebenzisi be-14,197 ukuza kuthi ga ngoku, kunye nophononongo lweenkwenkwezi ezintlanu. Ezinye iimveliso ze-eyelashi ezinegama elithi "manga lashes" nazo zineentengiso ezilungileyo.
Ngapha koko, i-eyelashe makeup ibe ngumxholo oshushu kwiTikTok.
I-hashtag ye-#eyelash kwi-TikTok ifumene imidlalo ezizigidi ezili-170, kwaye i-hashtag ye-eyelashtrend ifumene imidlalo ezizigidi ezi-2.4 kumaqela alandela iindlela zokuhombisa iishiya.
Iiblogi ezininzi zobuhle zinxibelelanisa ngokungangqalanga kwiimpahla kwicandelo lezimvo ngokuthumela iividiyo zee-eyelash makeup tutorials, kwaye imfuno yazo isephezulu kakhulu ngokwempendulo evela kubasebenzisi.
Uninzi lweemveliso zifumaneka kwiqonga elithile le-b2b, kwaye ixabiso le-wholesale ngokusisiseko lijikeleze i-0.9-2USD, ngoko ke kukho inzuzo elungileyo.
Ngoku, njengoko umkhwa we- "manga eyelash" kwi-TikTok uqhubeka nokukhula, iimveliso zobuhle be-eyelash ezahlukeneyo ezinje nge-eyelashes yobuxoki, i-mascara epholileyo, kunye ne-mascara esemgangathweni inokuba yenye yeendlela zobuhle eziza kuqala kwisiqingatha sesibini sonyaka.
Thetha ngokukhululekileyo okanye uqhagamshelane nathi ukuze wenze ngokwezifiso iileyibhile zakho zemanga!
